Buzz-Free Writing Tips for Better Marketing
Buzzwords and phrases are common to just about every industry and every business situation. But while your colleagues may understand the jargon you use, your customers and prospects probably don’t. In...
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Features Tell, But Benefits Sell!
When it comes to marketing, it’s often necessary to rethink what you’re really selling. For example, rather than selling life insurance, vitamins, or digital cameras, you may really be selling peace...
View ArticleOptimism, Poetry, and the Entrepreneurial Spirit
Optimism is not a trait born necessarily out of good fortune. Edgar Guest was 11 years old in 1893 when his father lost his job. Barely a year earlier, the family had emigrated from Birmingham,...
View ArticleContent Marketing: An Age-Old Strategy that Still Works Today
Content marketing has become one of the buzzwords in the business marketing world. Many claim this is a new way to market. That is not correct. Providing valuable content to lure prospects and visitors...
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